Monday, October 5, 2009

Curtains To Match Teal Walls

The nationalized Banco de Venezuela coup financed daily El Nacional

An example of inconsistency between discourse and practice in the Bolivarian Revolution

Alejandro Ruiz

What is better than receiving a large soft loan from a bank?: Receive from the bank a big advertising account.

The new revolutionary leadership of the Bank of Venezuela nationalized in 12 weeks of governance, has 72 paid advertisements in the newspaper El Nacional coup and only 3 in the leftist daily See , and no notice in popular alternative and community media to support President Chávez.

Before continuing, it is necessary to clarify that coup journal in the past tense is not April 2002. It is also present. To dispel any doubt about innocent, just see a few news, editorials and opinions expressed in the pages of National The recent weeks and spread very well accompanied with advertising nationalized Banco de Venezuela.

coup do not call the owners of National The news only criticisms publican a diario contra el gobierno, ni siquiera por la manipulación mediática en sus páginas. En realidad nos referimos a la reincidente incitación al golpe de Estado contra Chávez y la Revolución Bolivariana que se cultiva casi todos los días desde El Nacional .

Si la crítica, ciertamente, es revolucionaria y sirve para algo más que para herir susceptibilidades, entonces es tiempo de cuestionar con fuerza la más evidente muestra de incoherencia entre el discurso y la praxis de la política comunicacional en la Revolución Bolivariana: el financiamiento publicitario desde el Gobierno Revolucionario a los medios golpistas que le quieren derrocar, como el caso de El Nacional The far right-wing organization through 2D subversive movement, both-press and brotherhood, led by Miguel Henrique Otero.

For now, let us continue to show the numbers of such inconsistency.

In terms of money, in just 12 weeks, the owners have The National Bank of Venezuela received a generous amount of 3 million Bolivars (BsF 2.94 million, to be exact), equivalent to $ 1.4 million, by way of advertising. To continue this policy of transferring resources through advertising guidelines at the end of 2009 the opposition newspaper have received libelous Bolivars 6.4 million, about $ 3 million, the budget of the new financial entity of the Bolivarian Government, whose nationalization was completed on July 3, 2009.

not include payments for another 2.5 million dollars, made to El Nacional by the English consortium Grupo Santander bank's previous owner, from January to June 2009, while negotiating the nationalization announced Chavez in July 2008 (1).

quickly verify these calculations, according to a simple study from the first week of nationalization until the last week of September 2009:

1 .- The Bank of Venezuela published in El Nacional an average of 6 weekly announcements, which includes a total of 3.5 large-format pages (standard paper) in full color and privileged location, which amounts to BsF estimated $ 245,000 per week (245 million old, equivalent to $ 110,000).
2 .- By multiplying that figure by 12 weeks, confirmed that the bank has transferred the newspaper El Nacional the amount of BsF 2.94 million from July to September 2009.
3 .- In a period of 26 weeks, from July to December 2009, will have accumulated BsF 6.37 million, about $ 3 million in advertising.

If for some figures seem somewhat exaggerated, it is noteworthy that rates of the National are the most expensive in the print media in Venezuela. For example, a full-color advertising in the last entire page, a Sunday, now costs 102,000 BsF daily (102 million old ones, about $ 50,000). Monday through Saturday, depending on location, the same page, full color BsF costs between 60,000 to 77,000 daily BsF (2).

add that the Bank of Venezuela has traditionally been one of the most powerful advertisers in the country, surpassed only by the telecom company Movistar (Telefonica Group), and slightly, Banesco. The bank's advertising account in 2009 is estimated at 40 million Bolivars, about 18 million dollars.

The impact of the advertising account of the Bank of Venezuela in the Venezuelan media has been so great in recent years that the magazine Product (February 2007) outlined that by the year 2007, the account amounted to 30,000 million VEB old, some 14 million dollars, and was driven by the transnational Mindshare, a subsidiary of the largest media consortium of the world, WPP, based in London and New York. Then, from early 2007 the bank account came to be administered by another large consortium global media, Publicis Groupe, based in France.

cake also participates bank media agency The Creative Bus, a derivation of ARS Advertising, which since late 2005 until recently has been responsible for the design of image and advertising campaigns of the Bank of Venezuela.

As seen, the bourgeoisie has no hesitation in managing your advertising arsenal, their capitalist firms, advertising agencies, journalists and mass media have a close relationship of mutual sustainability. Why a company or institution of a revolutionary government has to continue to contribute to that strategy?

On Monday September 21, 2009, President Chavez attended the event to promote the "Best New Bank of Venezuela", also called "Relaunching the Bank of Venezuela." With a deeper red intense and triangulated tricolor logo logo replacing the former English Grupo Santander, visually the bank wearing a new image.

A few minutes after the presentation, Chavez himself took care to point out that not enough to change the color and logo to be different from the past. Among the things he did and said, I urge the new authorities of the bank to break old patterns and to make the institution at the forefront of the public banking for the Transition to Socialism. When completed the nationalization, July 3, 2009, had expressed similar orientation.

is not the case refer to what they call "financial intermediation function of banks, not now. But if you think that in a country where financial activity is the most profitable businesses, credit is not the only way of distributing resources from the bench. The banks also distribute the money for their millionaire operations when buying goods and services according to their interests and allies. Advertising spending is one of those other visible forms of transfer resources to the media.

In this context, and after 12 weeks under the Revolutionary government administration, it is absurd that the new leadership of the Bank of Venezuela nationalized continue the same policy of promotion and advertising guidelines set by the transnational Grupo Santander.

The same media. in national circulation print media, publications continue to focus, exclusively, in two newspapers: Latest News and Nacional . They also continue the pattern of Banco de Venezuela in consortia of private radios, openly opposing the Chavez government, as the Circuit X , Melody Circuit and Circuit Radio Union.

private channel Venevision, owned by billionaire Gustavo Cisneros, the media is another important benefit from advertising bench now. In addition, you can see the new look of the new Bank of the Bolivarian Revolution in cable channels, so distant from this process of change, as Warner Channel , E! Entertainment and A & E Channel .

not have the same "lucky" community media and revolutionaries, as the weekly themes Venezuela, portal Aporrea , TV channel or Petare First Black Radio, and many others struggling stoically to keep the air very little support volunteer and institutional advertising.

The same lineup of advertisers. Moreover, the Bank of Venezuela continues to registered member # 5 of the National Association of Advertisers (ANDA), an exclusive cartel of 63 large capitalist corporations and Venezuela, which under the cynical slogan "Freedom to choose, freedom to announce "are clumped together in concert to deliver their annual advertising expenditures millionaires to the media in capitalist interest.

In ANDA's website ( / new ) explain their rationale, as follows: a group of companies "... for the defense and professional improvement of its communication activities in order to efficient investment (...) framed within ethical and legal standards of free enterprise and market economy. " The

Affiliates Directory ANDA financiers known companies are registered in preparation for the April 2002 coup and the ongoing conspiracy against the Bolivarian government, as Alfonso Rivas & Cia (The owner is president of the NGO neoliberal Cedice) Kellogg `s, Epa, Empresas Polar, Coca-cola, Farmatodo, Procter & Gamble, Motorola, Movistar (Telefónica), Nestle, Bimbo, Bayer, Bacardi (illegal) and the seven major private banks, among others.

I say more. The Director of Legal Affairs is the active ANDA coup attorney Juan Manuel Raffalli , an adviser of Pedro Carmona during his brief stay in Miraflores dictatorial. And many of the companies affiliated to the NCA, including the then privatized CANTV, financed by advertising Extra Edition El Nacional on 11th April 2002 on its front page containing the order to blow etat against Chávez: "The final battle will be in Miraflores."

A similar association is still owned by the nationalized Banco de Venezuela. Another detail to be resolved.

What Reasons of State, what criteria, what obligations are imposed in the current directors of Banco de Venezuela at the time of advertising millionaire financed these private media, and especially a newspaper as El Nacional, almost every day that encourages more open-veiled "in any way overthrow the government of President Chavez, who nationalized the bank to benefit the country and not privileged financial groups or media?

would be very interesting to hear a logical explanation of the new directors of the new Bank of Venezuela, now owned by all Venezuelans and not the Santander Group.

Better yet would be very interesting to know the opinion and the guidelines of the governing body of all the communications policy of the revolutionary government: the Ministry of Popular Power for Communication and Information (Minci).

revolutionary logic should prevail rather in a scene so stark, and as mentioned, as the media war that exists in Venezuela. In a situation of confrontation between two models antagonistic society, played in all fields of the class struggle, it is imperative to review the role that meet or fail to honor companies and government agencies Bolivariano, including the orientation of its advertising costs as supporters or otherwise of dissemination.

The decision should not be as simple as heading to minimize publicity of the Bank of Venezuela not to continue funding the enemy media owners. That would make the same mistake when Solomon to re-nationalize the largest telecommunications company in the country, and its subsidiary CANTV Movilnet, in private hands that served its role as one of the mainstays of private media, with advertising millionaire, but then, going to the state, did not keep the same proportion of resources to benefit many community media and revolutionaries.

This delayed transition Gramsci, that "it does not stop dying old and the new birth does not end, not enough with the goodwill, which is very important, but not enough in the real world for fight in the field of media war. The most robust

agencies and state enterprises such as the Banco de Venezuela, CANTV, Movilnet, PDVSA, BCV, Minci himself and other authorities should set up a kind of Bolivarian National Association of Advertisers (ANBA) with to reinvigorate, coordinate, and reallocate their advertising spending to provide maximum support to various community media and revolutionaries, also events and programs, not as a gesture of charity but as a consistent communication policy with the speech, the National Project Simon Bolivar and the Bolivarian Constitution.

What the bourgeoisie, while having ownership of the means of production-finance to private media, of course. Which also received the generous support of the revolutionary government is stupid. Or does anyone still believe that the costs of advertising only serves to captivate consumers?
------------------------------ Notes

View: Alejandro Ruiz. "Chavez nationalize Banco de Venezuela from English capital, Venezuela Cantaclaro , 07/31/2008. The Venezuelan government signed on May 22, 2009 the contract of sale of the bank's shares with Grupo Santander, for $ 1,050 million, a clause stated that the full administration of the nationalized institution concrete expression to the July 3, 2009 payment of the first installment of 630 million dollars.
2. Published Rates El Nacional, in .


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